Bank Midwest has a strong brand identity of being the “One Place” and creating “great experiences” for their customers. Redmond’s goal in designing this new 6,000 sf branch was to enhance their great experience brand by creating a truly unique and dynamically designed retail environment. This is accomplished by incorporating design elements that create a comfortable and welcoming atmosphere, including strategically placed lifestyle graphics and branded elements throughout.
At the heart of the floor plan, is a large free flowing, circular retail space which gives the customer uninhibited access to move about and peruse all of the bank’s products and services. A goal of Bank Midwest was to provide access and visibility to all three of their business lines – retail banking, insurance, and investments. This is accomplished by locating these services strategically in and around this central rotunda, allowing for great sight lines and increase opportunities for cross-selling of services. To further enhance the circular flow and reinforce the brand, the retail space is surrounded by a branded circular soffit. This creates visual interest and further invites customers to explore all that Bank Midwest has to offer. Several clerestories provide natural light to the interior space and help to create a sense of openness. Extras such as a full service coffee bar, internet cafe, and comfortable furniture entice customers to lounge and relax. A curved lifestyle graphic using images from the local farming community over the teller pod transaction area, and the warm color palette are designed to speak to the predominately agricultural demographic and reinforce the bank’s connection to the local community. Numerous graphic light walls and video screens draw the customer’s attention to key venues and kiosks throughout the retail space providing constant and consistent brand messaging. The balanced use of color, light, texture combined with a soft curve through the space all work in concert to reinforce Bank Midwest’s brand identity and promote a memorable and great experience for its customers.
The exterior was designed to complement the interior retail space, and reinforce Bank Midwest’s brand while creating a unique presence in the community. The curved metal roofing and natural materials, once again, speak to the rural agricultural demographic. In contrast, expansive glazed elements and tiered clearstories draw the outside in and enhance the overall visual impact of the structure.
The large curved glass exterior wall along the main street allows passers-by to have expansive views of the dynamic retail space within, allowing the interior branding and marketing to be experienced from the exterior of the building as well. Strategically placed applied graphics on the exterior create added visual interest and reinforce the bank’s signature message of “Great Experience – One Place.”
The Redmond Company also completed a similar brand remodel for the branch in Windom, MN.
The Redmond company was selected to provide consulting, programming, planning, design and construction services. The scope of this project included temporary relocation of the existing branch operations, followed by demolition of the existing 10,000 sf building and construction of the new branch.
Check out our other Bank Midwest projects: