New 34,000-square foot facility for the Fields Jaguar Land Rover Volvo dealership in Madison, Wisconsin. This new building has high-end showrooms, multiple luxury lounges, an in-house staffed snack and beverage cafe, a unique lay-out with a combined service entrance with garage doors labeled for each brand, but same service drive, and a bowling alley. The Fields Auto Group purchased an abandoned building, the widely-known ‘Badger Bowl’. To entertain and engage the dealership’s customers, they are reusing two bowling lanes from the iconic alley. The Redmond Company provided real estate consulting, brokerage, design and build services. Additional details will be posted soon.
Photos by: Jeff Siegel / An Eye for Business