The Northwest Bank projects began with a multistage branding component. Though the brand is strong they wanted to freshen it up and move their branches to a more open and modern feel and while maintaining the connection with the community. The branding process began first by defining the branch colors, textures, and materials based on the well-established Northwest Bank brand and identity. Then the colors and materials were applied to different touch points and venue options to show how they work in harmony with static and dynamic merchandising to create the branded look and feel. These branded branch elements would then become the basis for future remodels and new branches.
The goal of this branch project was to update the tired 80’s interior of this former Bank of America branch with the new branded branch elements and reconfigure the spaces to work within the Northwest Bank operational and expansion model. The entire interior of the building was removed except for the drive-up and vaults. Redmond’s design team capitalized on a large existing sky light which became the lobby focal point. The skylight blankets the interactive history wall, media center lounge and bistro seating with an abundance of natural light. The blank spaces behind the existing teller line were removed and a new dynamic cash bar was added for operation efficiency. Glass walled offices frame the area underneath the skylight in the expanded lending wing; while up-scaled finishes and an enriched sense of privacy define the Wealth Services alcove. Behind the retail customer spaces lies a large conference room and plenty of space for back operations expansion augmenting the facility’s flexibility and growth for many years to come.