After completing a successful project for the Fields Jaguar Land Rover Volvo team previously at their Madison location, the Fields automotive team has selected The Redmond Company to design and build a new Volvo-mandated showroom and renovate their existing Jaguar Land Rover showroom at their Waukesha, Wisconsin dealership.
With their current facility optimally positioned on a highly-trafficked road, the Fields group elected to buy the adjacent property to expand its facilities and parking lot. The existing facility, which currently features all three of their brands in one showroom, will be renovated to showcase only Jaguar and Land Rover products. A new Volvo showroom along with a Volvo reception area will be constructed adjacent to the existing showroom.
By utilizing the existing showroom facilities, the Redmond design team will be working around multiple structural support columns. As the columns are essential to the structural integrity of the building, they cannot be altered.
An additional challenge of the project will be the site itself. There are significant grade changes in the site – there is nearly a 15′ difference between the site’s main access point and the existing showroom. The owner has requested that the new Volvo showroom sit at the same grade-level as the existing showroom. As a result, extensive earthwork will be required, along with creative site planning and use of retaining walls.
Currently in the design phase, the 9,000-square foot Volvo showroom is scheduled to be completed by Fall 2017 and the 12,000-square foot renovation of the existing Jaguar Land Rover showroom will finish in Spring 2018.
Also currently in design is the new Fields Jaguar Land Rover facility in Madison, Wisconsin.