After completing a successful project for the Fields Jaguar Land Rover Volvo team previously at their Madison location, the Fields automotive team selected The Redmond Company to design and build a new Volvo-mandated showroom and renovate their existing Jaguar Land Rover showroom at their Waukesha, Wisconsin dealership.
With their current facility optimally positioned on a high-traffic road, they elected to buy the adjacent property to expand its facilities and parking lot. The existing facility, which featured all three of their brands in one showroom, is being renovated to showcase only Jaguar and Land Rover products.
By utilizing the existing showroom facilities, the Redmond design team worked around multiple structural support columns in order to save the Fields Auto Group money and not completely demolish and rebuild the existing showroom.
An additional challenge of the project is the site itself. There are significant grade changes in the site – there is nearly a 15-foot difference between the site’s main access point and the existing showroom.
The 12,000-square foot renovation of the existing Jaguar Land Rover showroom will finish in Fall 2018.
Build on the new, adjacent property is the Volvo showroom, along with a Volvo reception area, offices, lounge, and custom coffee bar. The new 9,000-square foot Volvo showroom was completed Spring 2018. Photos of the completed Volvo facility are available here: Fields Volvo Waukesha Showroom
Also currently in design is the new Fields Jaguar Land Rover facility in Madison, Wisconsin.