From Dated Building to Award-Winning Branch: Johnson Financial Group’s West Towne Madison Branch Transformation

This project earned recognition as an ABC of Wisconsin Project of Distinction Gold Award winner, validating the quality and professional excellence of the renovation.

The Redmond Company transformed a dated 1960’s commercial building into Johnson Financial Group’s West Towne Madison branch, creating a modern 5,200-sf banking facility that exemplifies contemporary financial design.

This renovation presented unique complexities. The original structure featured a monotonous single dark brick exterior with an oversized roof overhang that created an outdated, unwelcoming appearance. Structural limitations and an irregular footprint made this a non-prototype building that seemed incompatible with Johnson Financial Group’s modern brand standards.

Having completed several previous projects with Johnson Financial Group, The Redmond Company’s team possessed deep familiarity with the bank’s brand standards, finish selections, and casework details. This established relationship eliminated time typically required for the finish selection processes, allowing the design team to concentrate efforts on the complex exterior revisions and detailing that would transform the building’s appearance.

The Redmond Company’s design team and structural engineers collaborated closely with Stevens Construction to develop solutions that balanced structural requirements with construction scheduling demands. This integrated approach ensured the extensive roof renovation and framework modifications were executed efficiently while maintaining project timelines. The exterior transformation now presents a contemporary facade that aligns seamlessly with Johnson Financial Group’s prototype standards.

The completed facility successfully relocates Johnson Financial Group from their previous Madison location to a larger, more prominent space near West Towne Mall. The interior features six private offices, a modern conference room, flexible workspaces, and a welcoming client area with a contemporary cash bar and dedicated service desk.

The design integrates practical banking amenities including ample parking and efficient drive-through services while maintaining the warm, personalized atmosphere that defines Johnson Financial Group’s client experience. Despite working within an existing structure with significant constraints, the result achieved consistency with the bank’s prototype design standards.

The Redmond Company congratulates Johnson Financial Group on the successful opening of their West Towne Madison location and thanks them for their continued partnership.

Photography: Tricia Shay Architectural Photography