Redmond was selected to provide a new branch design for Veridian Credit Union’s entrance into the Omaha/Council Bluffs, Iowa market. Veridian Credit Union wanted an eye-catching building design that not only stood out with its unique architecture, but that was entirely different from any existing bank or credit union facility in its new market of Council Bluffs, Iowa.
The Redmond Company’s architectural team responded with a retail-inspired branch concept featuring elements that will be utilized in all future branches. Through detailed interviews and research, Redmond helped to create an exclusive design not only for the building itself, but for the interior to appropriately match the needs of the credit union employees and appeal to the target demographic. The member experience is infused with advanced financial technology at every touchpoint while considering and capitalizing on traditional consumer purchasing patterns.
The new design incorporates Veridian’s goal of sustainability through its extensive use of glass for daylighting and its expansive wood branding wall that transitions from the exterior into the interior space. The sweeping butterfly roof and curtain wall exterior invites passersby to view inside to Veridian’s lobby activity and marketing, and the community is invited to come in and use the credit union’s amenities.
The colorful interior of the Veridian Credit Union prototype balances natural textures with vibrant hues, tying into the credit union’s brand while creating visual interest and a retail experience unlike other financial facilities. The creature comforts of the branch prototype, including comfortable seating, a coffee and snack station, and innovative banking technology, are complemented by standardized lifestyle graphics that are used throughout the branch and across all credit union branches, creating a uniform brand.
“With extensive knowledge of financial and retail design, The Redmond Company was easily the best choice for our projects.
A main objective of our new branch prototype was to incorporate retail design strategies. Redmond’s years of experience with major retailers like Walgreens, Starbucks, and Panera proved they know what they’re doing. Redmond has incorporated many proven retail sales concepts and strategies into our new prototype to provide a unique experience for our members.
We are so pleased with Redmond that we are now working on our seventh project together.”
The Redmond Company has also completed the design/construction of the Veridian Credit Union branch on Maple Road in Omaha, Nebraska.
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